Hick's law
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Decision time increases with the number of choices.
Source status: Source not yet verified by the archive.
Decision time increases with the number of choices.
This law belongs with Murphy's Laws, where small assumptions, timing, and system complexity tend to turn into memorable failures.
Choice time generally increases as the number and complexity of options increase; the effect depends on familiarity and presentation.
Practical example: A checkout presents three clearly differentiated delivery choices instead of a long undifferentiated list.
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